Top tips and trends for Black Friday 2023

Get ahead of the competition this Black Friday & Cyber Monday

With 2023 set to be another record year for Black Friday and Cyber Monday sales, it’s time to get prepared for the madness ahead.

That’s why we’ve pulled together all the key figures and trends in one place to give you a head start on what to expect this year.

What's inside?

What Black Friday 2023 is predicted to look like
What the numbers say
Predicted trends for 2023
Tips to boost success from Performance Marketers
How to capture all your customers
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We’re on a mission to save your ad spend from fraud this Black Friday
Did you know a third of online Black Friday users are fake? 

Ad fraud is a year-round problem for marketers, but fraud levels spike massively around Black Friday and Cyber Monday. 

Previously, 35.7% of shoppers were bots and fake users, and retailers wasted $1.2 billion due to financial fraud, skewed data and lost revenue. 

So, protecting your PPC campaigns year-round will give you a more significant ROI than your Black Friday sales alone. 

Spider AF is an ad fraud protection tool designed to protect your ads from all types of invalid clicks across every platform. 

See how much you could save with a free trial today.
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