Articles

Articles

Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes

Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes

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Mastering Ad Copy Optimization: Tried & Tested!

Mastering Ad Copy Optimization: Tried & Tested!

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Proven Tactics to Stop Invalid Traffic in Its Tracks

Proven Tactics to Stop Invalid Traffic in Its Tracks

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Mastering Competitor Analysis with LinkedIn Ads Library

Mastering Competitor Analysis with LinkedIn Ads Library

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Why Are Ads So Annoying? Understanding the Overload of Irritating Marketing

Why Are Ads So Annoying? Understanding the Overload of Irritating Marketing

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Ecommerce KPIs: Top 5 Marketing Metrics Examples

Ecommerce KPIs: Top 5 Marketing Metrics Examples

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Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024

Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024

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Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success

Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success

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How to Calculate LTV of a Customer: A Detailed Guide

How to Calculate LTV of a Customer: A Detailed Guide

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Demand Generation KPIs: Your Checklist for Success

Demand Generation KPIs: Your Checklist for Success

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Should You Be Bidding on Branded Keywords? Pros and Cons

Should You Be Bidding on Branded Keywords? Pros and Cons

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B2B Marketing Measurement: Tools and Tactics for Better ROI

B2B Marketing Measurement: Tools and Tactics for Better ROI

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Master the Cost Per Acquisition Formula for Better ROI

Master the Cost Per Acquisition Formula for Better ROI

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How Much Should a Company Spend on Marketing: A Thoughtful Analysis

How Much Should a Company Spend on Marketing: A Thoughtful Analysis

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How to Lower CPM and Boost Facebook Ads ROI

How to Lower CPM and Boost Facebook Ads ROI

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Share of Voice vs Share of Market: What's the Difference?

Share of Voice vs Share of Market: What's the Difference?

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Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

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What Does ROAS in Marketing Mean for Your Bottom Line?

What Does ROAS in Marketing Mean for Your Bottom Line?

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Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

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5 Strategies to Optimize Your CPA Performance

5 Strategies to Optimize Your CPA Performance

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CPC vs. CPM: Strategies for Cost-Effective Advertising

CPC vs. CPM: Strategies for Cost-Effective Advertising

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How To Harness FOMO To Increase Webinar Sign-ups

How To Harness FOMO To Increase Webinar Sign-ups

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Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

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How to Eliminate Unproductive Leads from Your Sales Pipeline

How to Eliminate Unproductive Leads from Your Sales Pipeline

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17 Practical Steps To Create A More Transparent Marketing Strategy

17 Practical Steps To Create A More Transparent Marketing Strategy

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Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

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Data Privacy 2023: Navigating the Challenges of Targeted Ads

Data Privacy 2023: Navigating the Challenges of Targeted Ads

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The Trap of Wasted Ad Spend in PPC Campaigns

The Trap of Wasted Ad Spend in PPC Campaigns

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7 Alternative PPC Ad Platforms To Google & Their Advantages

7 Alternative PPC Ad Platforms To Google & Their Advantages

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The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

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Brand Protection ROI: Impact of Brand Safety on Ad Performance

Brand Protection ROI: Impact of Brand Safety on Ad Performance

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Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

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CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

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7 Secrets to Attracting New Ecommerce Customers

7 Secrets to Attracting New Ecommerce Customers

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How To Maximize Google Ads Performance on a Limited Budget

How To Maximize Google Ads Performance on a Limited Budget

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How & Why Should You Utilize Google Ads Custom Segments

How & Why Should You Utilize Google Ads Custom Segments

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Advanced Strategies for Paid Social Performance and Protection

Advanced Strategies for Paid Social Performance and Protection

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Meet The Spider AF Team, Kohki Miyao

Meet The Spider AF Team, Kohki Miyao

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Fraudulent Bot Networks and Their Effects on Affiliate Marketing

Fraudulent Bot Networks and Their Effects on Affiliate Marketing

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Meet The Spider AF Team, Rui Ferreira

Meet The Spider AF Team, Rui Ferreira

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Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

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Top Strategies and Tools to Supercharge Ad Campaign Performance

Top Strategies and Tools to Supercharge Ad Campaign Performance

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Harnessing the Power of 5000 Free Clicks with Spider AF

Harnessing the Power of 5000 Free Clicks with Spider AF

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Multi-Platform Advertising: Top Strategies for Expanded Reach

Multi-Platform Advertising: Top Strategies for Expanded Reach

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5 Reasons Why Your Marketing Campaigns Need Spider AF

5 Reasons Why Your Marketing Campaigns Need Spider AF

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Leveraging Cross-Platform Ads to Reach Your Target Audience

Leveraging Cross-Platform Ads to Reach Your Target Audience

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Ad Performance Tracking: Tips & Strategies Using Google Analytics

Ad Performance Tracking: Tips & Strategies Using Google Analytics

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7 Types of Affiliate Marketing Fraud To Be Aware Of

7 Types of Affiliate Marketing Fraud To Be Aware Of

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7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

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Meet The Spider AF Team, Kapil-Matta

Meet The Spider AF Team, Kapil-Matta

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7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

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10 Tips to Maximize Google Ads Targeting and Segmentation

10 Tips to Maximize Google Ads Targeting and Segmentation

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How To Optimize Affiliate Marketing Campaigns For Businesses

How To Optimize Affiliate Marketing Campaigns For Businesses

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Meet The Spider AF Team, António Santos

Meet The Spider AF Team, António Santos

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Traffic Bot Types: Good Bots vs Bad Bots in 2023

Traffic Bot Types: Good Bots vs Bad Bots in 2023

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Real-World Examples Of Invalid Traffic And Its Impact On Businesses

Real-World Examples Of Invalid Traffic And Its Impact On Businesses

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The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

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7 SaaS Lead Generation Strategies for Marketing Teams

7 SaaS Lead Generation Strategies for Marketing Teams

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What Is Lead Generation Fraud? Types & Prevention Methods Explained

What Is Lead Generation Fraud? Types & Prevention Methods Explained

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Meet The Spider AF Team, Will Nunan

Meet The Spider AF Team, Will Nunan

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How to Acquire High-Quality Ad Leads

How to Acquire High-Quality Ad Leads

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4 Lead Generation Strategies for In-house Marketers

4 Lead Generation Strategies for In-house Marketers

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How to Detect Bot Traffic in Your Ad Campaign & Website

How to Detect Bot Traffic in Your Ad Campaign & Website

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Spider AF Interview With NYC EDC

Spider AF Interview With NYC EDC

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Meet The Spider AF Team, Sachin Roy

Meet The Spider AF Team, Sachin Roy

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How Do Bots Really Affect You As A Marketer?

How Do Bots Really Affect You As A Marketer?

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What Steps Does Google Take To Prevent Click Fraud?

What Steps Does Google Take To Prevent Click Fraud?

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5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

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Reach Advertising - The Importance of Reach and Frequency In Advertising

Reach Advertising - The Importance of Reach and Frequency In Advertising

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Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

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Meet The Spider AF Team, Josh Gutierrez

Meet The Spider AF Team, Josh Gutierrez

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Google Ads Performance Max: Why or Why Not?

Google Ads Performance Max: Why or Why Not?

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Meet The Spider AF Team, Azu

Meet The Spider AF Team, Azu

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What is a GCLID and What Role Does It Play in Google Ads?

What is a GCLID and What Role Does It Play in Google Ads?

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How The Lack Of Advertisement Performance Transparency Is Costing You Millions

How The Lack Of Advertisement Performance Transparency Is Costing You Millions

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Meet The Spider AF Team, Adolfo Ferreira

Meet The Spider AF Team, Adolfo Ferreira

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How Does Bot Traffic Affect SEO? Find Out in 2023

How Does Bot Traffic Affect SEO? Find Out in 2023

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Here's Why You Should Care About Google Ads Keyword Match Types

Here's Why You Should Care About Google Ads Keyword Match Types

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Meet The Spider AF Team, Pedro Rosa

Meet The Spider AF Team, Pedro Rosa

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The Impact Of Competitors On Your Google Ads Impression Share

The Impact Of Competitors On Your Google Ads Impression Share

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Google Ads Targeting: Potential Customers or Dead Leads?

Google Ads Targeting: Potential Customers or Dead Leads?

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Meet The Spider AF Team, Peter Seabury

Meet The Spider AF Team, Peter Seabury

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How Can Behavioral Analytics Help Detect Click Fraud?

How Can Behavioral Analytics Help Detect Click Fraud?

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Click Farms and Their Impact on Digital Ads and Online Engagement

Click Farms and Their Impact on Digital Ads and Online Engagement

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Impression Share 101: Mastering the Do's and Don'ts

Impression Share 101: Mastering the Do's and Don'ts

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Top Performance Marketing Tips From Lead Digital Marketers

Top Performance Marketing Tips From Lead Digital Marketers

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Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

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Spider AF's Antonio representing Portugal at the Rugby World Cup

Spider AF's Antonio representing Portugal at the Rugby World Cup

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How Bounce Rates Are Linked to Advertising Fraud

How Bounce Rates Are Linked to Advertising Fraud

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11 Tips to Reduce Bounce Rate on Your Website

11 Tips to Reduce Bounce Rate on Your Website

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What You Need to Know About Brand Safety and Protection

What You Need to Know About Brand Safety and Protection

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How Affiliate Fraud Affects Affiliate Marketing Networks

How Affiliate Fraud Affects Affiliate Marketing Networks

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6 Ways Ad Fraud Affects E-Commerce Businesses

6 Ways Ad Fraud Affects E-Commerce Businesses

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How Click Fraud Impacts Performance-based Advertising

How Click Fraud Impacts Performance-based Advertising

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Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

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8 Common Google Ads Mistakes to Avoid

8 Common Google Ads Mistakes to Avoid

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Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

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Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

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How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

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6 Common Cybersecurity Threats in Digital Marketing

6 Common Cybersecurity Threats in Digital Marketing

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