About Spider Labs

Safeguard the
Digital Business
Ecosystem.

Spider Labs analyzes massive volumes of ad traffic every day to detect fraud at scale.

We serve every industry, channel, and region — protecting not just ads, but the entire conversion funnel.

Making marketing in the AI era safer and more efficient.

4B

Clicks Analyzed

4,000,000,000 clicks

¥932.2B

Est. Ad Spend Analyzed

~28% of Japan's digital ad spend

600+

Companies Protected

Clicks and estimated ad spend analyzed: trailing 12 months (Spider AF, 2025). Companies protected: as of May 2026.

Spider AF 2026

Our Mission & Vision

Mission & Vision

Mission

Safeguard the Digital Business Ecosystem

We’re more than a company that finds fraud. We protect the conditions digital businesses need to grow sustainably. From advertising, websites, and leads to customer data, transactions, and the AI-driven decisions that connect them all, we keep the entire ecosystem trustworthy. That is our reason for being.

Vision

Define the Global Standard for Agent Trust

In the era ahead, AI agents, not just people, will make decisions and take action inside businesses. What’s needed then isn’t simply fraud detection, but a standard for what to trust, what to monitor, what to stop, and how to decide. We intend to set that standard and define what trust means in the AI era.

Spider AF Mission and Vision

Our Leaders

Leadership

Satoko Ohtsuki

Satoko Ohtsuki

CEO

After earning a master's degree in atomic and molecular physics from Tokyo Metropolitan University's Graduate School, she co-founded Phybbit (now Spider Labs) with fellow researchers in 2011. She launched Spider AF in 2017, pioneering the ad fraud protection market. She was a finalist for EY Winning Women 2021, and Spider Labs has been selected for the J-Startup program. Based in Tokyo, she leads the company's global operations.
Eurico Doirado

Eurico Doirado

CTO

After earning a master's degree in computer science from Instituto Superior Técnico in Lisbon, he came to Japan as an exchange researcher at the National Institute of Informatics (NII). After working at game studio tri-Ace, he joined Spider Labs as CTO in 2013. He designed and leads the company's Elixir/Phoenix-based technology stack, overseeing systems that process billions of requests per day.
Akira Akaishi

Akira Akaishi

VP of Product Development

He holds a PhD in physics from Tokyo Metropolitan University's Graduate School, the same program as CEO Satoko Ohtsuki, and has been a core member of the team since the company's founding. He brings a physicist's analytical mindset to product development and oversees Spider Labs' entire product development division.
Yu Sunada

Yu Sunada

CFO

He graduated from Tohoku University's Faculty of Engineering and went on to complete a graduate degree in economics at the same university. A Certified Public Accountant in Japan, he worked at KPMG AZSA LLC on audit and advisory engagements, primarily for US SEC-registered companies. He then gained global experience as APAC Financial Controller at Molson Coors and served as Japan CEO of a global startup. He now serves as CFO and Director of Spider Labs, overseeing financial strategy, investor relations, and corporate affairs.
Yuriy Yashunin

Yuriy Yashunin

VP of Product

He has worked in MarTech and AdTech since 2013, building deep expertise in performance marketing and user acquisition across multiple industries. He later co-founded a tech company providing AI/ML-powered ad fraud protection and cybersecurity solutions for the US and European markets. As VP of Product at Spider Labs, he leads strategy across multiple product lines and drives the company's response to AI's impact on digital growth.
Shogo Kakuma

Shogo Kakuma

VP of Revenue

After graduating from Fukuoka University, he worked as a recruitment consultant in the Philippines. Back in Japan, he joined E-GUARDIAN, a web monitoring and ad review company, in a sales role and built expertise in digital security. He joined Spider Labs in sales and worked his way up to VP of Revenue, where he now oversees sales operations in Japan.
Takaya Matsuoka

Takaya Matsuoka

VP of Customer Success

While in graduate school, he led the launch of the Japanese subsidiary of a Korean EdTech startup and worked in sales and marketing in the financial IT sector. After returning to Japan, he served as Marketing Director of a language school and then as head of a group company. He went on to lead organizational reform as a director of an international school and of a company operating around 30 after-school programs. He now leads customer success strategy as VP of Customer Success at Spider Labs.

Our Offices

Global Offices

Made in Japan

Born in Japan. Built for the World.

Spider Labs is a Japanese company headquartered in Minato-ku, Tokyo. Since our founding in 2011, we have taken the fraud detection technology we refined in the Japanese market to New York, Lisbon, and beyond, bringing trust to digital businesses around the world.

Company Name
Spider Labs, Inc.
Founded
April 2011
CEO
Satoko Ohtsuki
Legal Name (English)
Spider Labs, Inc.
HeadquartersJapan

Company History

Company History

  1. Mar 2021

    Selected for METI "J-Startup" Program

    Chosen for the Japanese government’s program supporting startups with global ambitions.

  2. Oct 2021

    Series B: Raised ¥550M in Total

    Accelerated business expansion in Japan and overseas, along with hiring and product development.

  3. Mar 2022

    JICDAQ Certified

    Received third-party verification certification in both “Invalid Traffic Countermeasures” and “Brand Safety” from the Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ).

  4. Feb 2025

    Launched "Fake Lead Protection"

    Began offering fake lead protection services in Japan and overseas.

  5. Jul 2025

    Launched "Spider AF SiteScan"

    Released a new service that monitors websites for security vulnerabilities.

  6. Sep 2025

    Achieved ISO/IEC 27001 Certification

    Certified to the international standard for information security management systems (ISMS).

  7. Feb 2026

    Achieved SOC 2 Type 2 Compliance

    Completed an independent third-party audit covering security, availability, and confidentiality.

  8. Aug 2026

    Launched "Ad Booster"

    Began offering a Spider AF add-on that maximizes ad performance.

Awards & Certifications

Awards & Certifications

  • J-Startup

    J-Startup (METI Selected)

    Ministry of Economy, Trade and Industry (2021)

  • JICDAQ Invalid Traffic Countermeasures Third-Party Verified

    JICDAQ Invalid Traffic Countermeasures

    Third-Party Verified

  • JICDAQ Brand Safety Third-Party Verified

    JICDAQ Brand Safety

    Third-Party Verified

  • SOC 2 Type 2

    SOC 2 Type 2

    Security Certified

  • ISO/IEC 27001

    ISO/IEC 27001

    Information Security Management

  • Get in the Ring

    Get in the Ring

    Global Startup Competition

  • TiECON 2019

    TiECON 2019

    The Indus Entrepreneurs Conference

Media Coverage

Media Coverage

DateOutletHeadline
Mar 2020Nikkei ShimbunAd Fraud Spreads as Online Advertising Losses Mount
Mar 2023Nikkei ShimbunAd Impression Fraud Expands — Losses in Japan Reached ¥130B in 2022
May 2023Nikkei Cross TrendWhy Did ¥10M in Ad Budget Vanish? The Dark Side of Online Advertising and How to Fight Back
May 2023Nikkei ShimbunThe Dark Side of Online Ads: Inside Click Inflation Fraud and How to Stop It
Nov 2023Nikkei Cross TrendKomehyo and Arrows Hit by Ad Fraud: The Real Scale of E-Commerce Losses and What to Do
Jan 2024Nikkei Cross TrendWhat Are "MFA Sites"? How Low-Quality Pages Drain Corporate Ad Budgets — and How to Fight Back
Feb 2024Nikkei Shimbun¥10B Flows to Ad-Cluttered Low-Quality Sites — Shiseido Fights Back with Monitoring
Oct 2024NHKThe Reality of Ad-Revenue-Driven "Nuisance Sites"
May 2025Nikkei Digital Governance"Phantom Prospects" Siphon ¥100B in Annual Ad Spend — Bots Fake Results
Jun 2025World Business SatelliteStopping Online Scalping: 6% of Transactions Are Fraudulent
Aug 2025Jiji PressCorporate Ad Budgets Under Attack: What Is "Ad Fraud," the ¥12T Global Scam?
Nov 2025Nikkei Cross TechHigh-Value Scalping Becomes a Social Issue — The Front Lines of Fraud Prevention
Apr 2026Jiji PressCorporate Ad Fraud Losses Hit ¥159.2B in 2025 — Up ¥8.2B as Fraudsters Exploit AI Blind Spots
Apr 2026MediaPost (US)AI Is Good At Optimizing Things, Including Ad Fraud
May 2026Nikkei Digital GovernanceAds Become a "Black Box" Under AI Control — A Breeding Ground for Fraud
May 2026Nikkei Digital GovernanceDigital Advertising's Blind Spot: "Fake Results" That Fool Executives and AI Alike
Aug 2026The Yomiuri ShimbunSpecial Feature: Countering Fraudulent Purchases and Bots (Featuring an Estimated ¥130B in Scalping-Related Fraudulent Orders)
Aug 2026The Yomiuri ShimbunBot-Driven Ad Fraud Losses and the Reality of MFA Sites (Society Section)
Oct 2026World Business SatelliteAnnual Losses Reach ¥150B as "Ad Fraud" Countermeasures Go Mainstream
Oct 2026Nikkei Digital GovernanceAI Bots Inflate Online Ad Views — An Analysis of 4 Billion Clicks
Oct 2026Nikkei Digital GovernanceAI Trained on Distorted Data Delivers Ads That Never Reach Real Users

Work With Us

We’re looking for passionate people to join the fight against ad fraud and online deception.

View Open Positions

A new standard for marketing:
security.
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