CPA stands for "cost per acquisition" and refers to a digital marketing model where a business pays a marketing partner or agency based on a predefined action completed by a customer. CPA digital marketing is typically used for lead generation and customer acquisition campaigns across channels like search, social, email, and other digital mediums.
In the CPA model, the advertiser and affiliate or agency agree upon a fixed dollar amount that the advertiser will pay for each specified action that is completed by a consumer who engaged with the advertising. Common CPA actions include:
The actions that trigger a CPA payment are customizable per campaign. Once the terms are set, the marketing partner directs advertising to audiences most likely to complete the target actions. When a conversion happens, the advertiser pays the predetermined CPA rate.
There are several advantages to CPA digital marketing, including:
CPA works well for customer acquisition goals across media formats like Google Ads, social media ads, influencer posts, and email campaigns. The model centers around definitive consumer actions that offer real business value.
Get a taste of our premium features for 14 days or get started right away with our Free Plan.