Spider AF classifies the YouTube channels where your Performance Max and Demand Gen ads actually ran, then automatically excludes the ones that put your brand at risk.
Do you know which YouTube channels your ads are actually running on?
AI-driven campaigns like Performance Max and Demand Gen automatically push your ads across YouTube.
Tracking which channels they land on by hand gets harder every year.
With AI-driven delivery, you can't pick the YouTube channels your ads appear on ahead of time. When your ad plays during or next to a video that clashes with your brand, it can hurt your brand image. And manually reviewing every placement just isn't realistic for a marketing team.
With AI-driven delivery, placements change daily and spread across thousands of channels. Combing through reports for inappropriate placements and updating exclusion lists by hand is a heavy, never-ending burden for your team.
A fast-growing video ad market, and Spider Labs research showing how little control advertisers have over where AI-driven campaigns deliver.
Protect your brand without adding to your team's workload. Here's how YouTube Placement Exclusion pays off.
We classify the YouTube channels your ads actually ran on and keep your brand off the ones that don't fit. With safe placements locked in, you can scale Performance Max and Demand Gen with confidence.
BRAND SAFETYThe YouTube channels your ads actually ran on are sorted into 10 categories. You can see what kinds of channels your ads are appearing on, and exclude brand-risk placements with the evidence to back it up.
VISIBILITYExclusions sync straight to your Google Ads account through the Google Ads API. No more building exclusion lists or auditing placements by hand, so your team can focus on strategy and creative.
AUTOMATIONSee exactly which placements put your brand at risk, based on your real delivery data
Setup and availability questions welcome. No cost, no commitment.
This isn't a generic blocklist applied to every account. Exclusions are based on your own delivery data, so they reflect where your ads actually ran. They're then synced through the Google Ads API to the account-level exclusion settings in your Google Ads account.
All you do is connect your Google Ads account. Once you sign up, Spider AF switches the YouTube Placement Exclusion toggle on for you.
Spider AF sorts the channels where your ads were delivered into 10 categories.
Brand-risk channels and web domains are synced to your account-level exclusions through the Google Ads API. No manual lists, no manual review.
| Placement ↑↓ | Action | Impressions ↑↓ | Clicks ↑↓ | Conversions ↑↓ | CTR ↑↓ | CVR ↑↓ | |
|---|---|---|---|---|---|---|---|
| Viral Clips Compilation | Block | 285,142 | 3,247 | 38 | 1.14% | 1.17% | |
| Breaking News Roundup | Block | 46,629 | 875 | 21 | 1.88% | 2.40% | |
| 24h Loop Videos | Block | 67,539 | 967 | 18 | 1.43% | 1.86% | |
| Shorts Re-upload Hub | Block | 46,208 | 797 | 7 | 1.72% | 0.88% | |
| 1-Minute Trivia | Block | 35,384 | 651 | 19 | 1.84% | 2.92% | |
| Cozy Animal Clips | Block | 38,354 | 584 | 2 | 1.52% | 0.34% |
* For illustration only. The actual dashboard and columns may differ.
* Because of how Google Ads works, web domains and YouTube channels go into a single placement exclusion list. Accounts that don't serve on YouTube don't need any YouTube channels registered.
* The existing placement exclusion is available on the Elite plan and above.
The existing exclusion feature mainly covers Display Network placements and excludes them at the domain level. The new feature covers YouTube placements: it classifies the channels your ads actually ran on and excludes them at the channel level.
No. Exclusions are based on measurement: we classify the YouTube channels where your ads were actually delivered and decide what to exclude from that data. Unlike a one-size-fits-all list, the results reflect your real delivery footprint.
Performance Max, Demand Gen and Video campaigns, including most static-image feed placements. Exclusions apply at the YouTube channel level and the web domain level. Individual YouTube videos and app placements aren't covered.
Nothing complicated. On your side, all you need to do is connect your Google Ads account. Spider AF enables the YouTube Placement Exclusion toggle for you after you sign up, and exclusions then sync automatically to your account-level exclusions through the Google Ads API.
No. The YouTube Placement Exclusion toggle can't be switched on from your side. Spider AF enables it for you after you sign up. As long as your Google Ads account is connected, there is no additional setup for you to do.
Please reach out through your agency.
Availability and pricing depend on your current plan and usage. Whether you'd like to see which channels your ads are running on or talk through the details, reach out using the form and we'll be glad to help.
Still have questions? Check out the Help Center or send us a message through the contact form.
Whether you want to find out which YouTube channels your ads appear on,
see how setup works, or check availability,
we'd love to talk.
* Working with Spider AF through an agency? Please reach out via your agency.
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