The act of generating impressions, clicks, or conversions with no real value through malicious programs, bad actors, or inappropriate websites, thereby unfairly consuming advertising budgets. This includes not only intentionally fraudulent activity for profit, but also invalid impressions, clicks, or conversions that provide no advertising value and do not align with the advertiser’s intent.

A collection (list) of identifiers, such as Cookie IDs, assigned by Spider AF to users who meet specific conditions. Each identifier represents a unique user generated per ad click (i.e., traffic acquired via advertisements), and these users are collectively defined as an “audience list.”

An address used to identify a device on the internet. It is used in network communication to determine where data should be sent and received.

Domain information where ads are displayed, such as websites, apps, or videos. In Spider AF, placement quality is analyzed and can be blocked or allowed based on performance and fraud indicators.

A service that visualizes and monitors external scripts (tags) embedded on a website, helping detect tampering, security risks, and manage potential threats.

A service that detects resale-related orders and prevents them from being completed, helping reduce fraudulent transactions and potential damage.

A service that automatically detects and prevents fraudulent leads within conversions (CVs) acquired through ads, such as fake information or spam submissions generated by bots.

A service designed to detect and prevent invalid or fraudulent ad clicks, helping protect advertising budgets and ensure that ads are only engaged with by legitimate users.

Traffic originating from IPs associated with known datacenters. Identification methods include public IP ranges published by datacenters and a curated list maintained by Spider AF.

Traffic identified as originating from bots or automated systems at the User-Agent level, typically used for crawling websites.

Traffic showing signs of automation, such as activity from browsers controlled by tools like Selenium.

Parked Domains are web pages that have no content, but still serve advertisements. Traffic from these webpages are typically fraudulent and should be excluded. By opting into this exclusion, Spider AF will update your placement exclusions and include the list in your exclusions.

Ad Fraud Protection category that triggers when the number of clicks from the same IP or browser exceeds the pre-configured limit.

Traffic with User-Agent strings that do not represent a standard browser, e.g., requests made by scripts or programs such as Python or Java.

Traffic originating from IP addresses known to be associated with cybercrimes, often from devices infected with malware.

Traffic originating from IP addresses known to be associated with cybercrimes, often from devices infected with malware.

One of the categories of invalid clicks, which blocks traffic from non-designated countries and allows only traffic from specified countries.

Traffic where the User-Agent does not match the OS/Browser/Device. An example would be a User-Agent declaring to be an iPhone running on the latest iOS while in reality it is running on a Linux virtual machine environment.

One of the placement categories that features content related to gambling, such as online casinos, lotteries, sports betting, or online poker.

One of the ad placement categories on websites or content related to games, such as online games or gaming information sites.

The estimated amount of advertising spend saved as a result of invalid clicks being blocked by Spider AF. This is calculated based on factors such as cost per click and historical click patterns associated with invalid traffic.

A metric that represents the average cost paid for each click on an advertisement.

A metric that shows the percentage of users who clicked an ad and then completed a conversion, such as making a purchase or submitting a form.

Page under "Protection > Blocking Settings" in the Ad Fraud Protection product, allowing users to configure which fraud categories to block for each tracker. These settings define the actions to take against different types of fraudulent activity.

A subsection within “Manual Placement Exclusion” where specific placements can be designated to be excluded from ad delivery. This allows for precise control over where ads should not appear.

One of the placement categories considered immoral, offensive or contrary to ethical and social norms. It covers topics such as extreme violence, discrimination, explicit adult content, hate speech, among others.

A subsection within “Manual Placement Exclusion” where specific placements can be manually defined as allowed for ad delivery. This feature provides more granular control over where ads are shown.

A key section within the Ad Fraud Protection product in the left-hand menu of the Spider AF dashboard. It provides clients with detailed insights into advertising campaigns and ad performance.

A tracking tag used in Spider AF, such as LP tracking tags or conversion tags, which is identified by a unique Tag ID.

A category of placement exclusion that controls ad delivery based on the language of web pages, allowing ads to be excluded from pages in specific languages.

An analysis of where ads are delivered within Google Performance Max campaigns, providing visibility into placements across Google’s inventory.

A campaign type in Google Ads that uses automation to deliver ads across all Google inventory (such as Search, Display, YouTube, Gmail, and Discover) to maximize performance based on specified goals.

An email-based two-factor authentication method used during Spider AF login to enhance account security.

The process of excluding specific IP addresses from ad delivery. It is one of the methods used to prevent invalid or unwanted traffic.

A log of clicks that have been identified and recorded as invalid.

The number of clicks identified as invalid by Spider AF.

This is a feature of Scalping Protection . List of IPs, email addresses, names, and phone numbers which should be excluded from reporting or any other actions.

A page where you can view the domains that have been actually blocked through placement exclusion settings.

A page that provides an overview of where display ads are being served across Google and Yahoo advertising networks.

The process of setting an audience list as an exclusion target for ad delivery. It is one of the methods used to filter out invalid or unwanted traffic.

The main management interface of Spider AF, where users can configure settings and monitor the status of ad fraud protection.

A page used to analyze conversion rates, showing how effectively user actions (such as clicks or visits) lead to conversions.

A feature that protects your brand by preventing ads from appearing on websites or placements that could harm your brand’s image.

A page within the "Protection > Blocking Settings". where blocking configurations are managed. Users can select categories such as IP blocking and audience exclusion to define rules for preventing invalid traffic.

An estimated number of clicks that would likely have been identified as invalid but were proactively blocked by Spider AF before occurring.

An audience list used for exclusion purposes that accumulates users identified as invalid.

A feature that excludes specific user segments identified as invalid or fraudulent from ad delivery. This is implemented through audience lists that are synchronized with advertising networks.

To utilize Spider AF’s invalid click prevention service, configuration must be set up for each ad network individually. In the Spider AF dashboard, navigate to “Configurations > Ad Networks” to enable API integrations and configure exclusion rules for each advertising platform.

To utilize Spider AF’s invalid click prevention service, configuration must be set up for each ad network individually. In the Spider AF dashboard, navigate to “Configurations > Ad Networks” to enable API integrations and configure exclusion rules for each advertising platform.

Google policies that restrict personalized ads (e.g., retargeting, custom audiences) in sensitive contexts, limiting targeting and exclusion features.

Clicks or impressions that are not generated by genuine user interest. This includes both GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic).

A tracking tag placed at the conversion point, such as a thank-you page. It is also referred to as a conversion tag.

Client-configured external user identifier used to synchronize data between Spider AF and the client’s data.

Client-configured external session identifier used to synchronize data between Spider AF and the client’s data.

A JavaScript-based tag installed on a website to collect traffic data, such as Spider AF tracking tags and conversion tags.

One of the categories of invalid clicks that detects traffic from placements with spoofed (falsified) domains.

A metric that represents the average cost for every 1,000 ad impressions (ad views).

A unique identifier assigned by Spider AF to each individual ad click.

An event tracking tag used in Microsoft Ads to track user actions and conversions on a website.

A configuration in Google Tag Manager (GTM) that combines multiple triggers to control when a tag is fired.

Additional information appended to the end of a URL via API integration in Google Ads (query strings). These parameters help improve tracking accuracy, such as identifying traffic sources (e.g., Search or Display) and capturing keyword data. They do not affect invalid click exclusion directly.

A JavaScript-based tracking tag installed on all pages or landing pages (LP) to measure user activity and interactions.

A custom event used within Google Tag Manager (GTM) to control when various tags are fired. This Spider AF-specific event is set as a trigger to manage tag execution based on defined conditions.

A list created in Meta Ads to target or exclude specific groups of users for advertising campaigns.

JavaScript tag placed on a website to track user actions and conversions, also used for fraud detection and advanced analytics.

A tag created within each advertising platform when configuring Spider AF exclusion settings. The unique identifier contained within this tag is referred to as the “Pixel ID.”

One of the placement categories that includes content designed to induce accidental clicks, such as positioning ads very close to download buttons.

A metric that shows the percentage of invalid clicks out of the total number of ad clicks.

MFA sites are low-quality, templated websites created primarily to generate ad revenue. Blocking these sites helps prevent poor ad performance and protects your brand from appearing in unsuitable environments.

Traffic where the geographical origin is obscured using tools like VPNs, proxies, or the TOR network. Because the location is falsified, this traffic is often associated with non-genuine users, such as those conducting data scraping or other suspicious activities.

A metric found on the “Blocking Settings > Frequency Cap” page that shows how many times the same user clicked within a certain period and whether those clicks resulted in conversions.