Introduction

Aufsperrer24 is a one-man emergency locksmith operation delivering fast, 24/7 support across Vienna, Austria. Run solely by Sasa, the business has been unlocking doors and solving lockouts for the past year. Most customers find him right when they need him most—through urgent Google searches like “emergency locksmith near me”.

Initial Engagement with Spider AF

It didn’t take long for Sasa to realize something was off. Around December 2024, “I started seeing really unnatural activity—20 clicks in 20 minutes for a single keyword, and not a single call came in,” he recalls. “That’s when I knew something wasn’t right.”

He began exploring click fraud detection tools, trying around 6 to 8 different various softwares, such as BBC Clicks. None were effective—until he discovered Spider AF through a Google search. “Spider AF was the only one that actually identified and flagged the fraudulent traffic,” he says. “That’s when I knew I had something that worked.”

Q: What were the main challenges you faced prior to working with Spider AF?

“The biggest problem was wasted ad spend,” he explains. The wasted spend was so severe, in fact, that his entire campaign budget was devoured by invalid clicks within 30 minutes of its run, ending the campaign before he could get a single conversion.  “Each click was costing me €4–8, and sometimes upwards of €15-20. But the traffic wasn’t converting—it just drained my budget, and Google still counted them as legitimate clicks.” 

Q: Did you have any particular issues you hoped Spider AF would help you solve?

As Sasa was only using paid search ads - currently running around 14 campaigns for his website - he needed a solution to ensure they were working as intended. “My goal was simple: stop the invalid clicks and make sure my money was reaching real customers.”

Q: What are your conversion points?

“For me, the most important conversion is phone calls. That’s how I track success in Google Ads.”

Q: How would you describe your conversions prior to signing up?

“Conversion volume and quality were both really poor. I was getting tons of clicks, but they weren’t translating into actual customer contact.”

Experience with Spider AF

After just a short test period, he made the switch to a paid subscription. “I only needed a day or two to see the difference,” he says. “Fake clicks were being flagged right away. I didn’t need more convincing—it was working.” Once subscribed to Spider AF, Sasa then optimized his google ad campaigns with the help of the analytics available to him in the tool’s dashboard, resulting in an 80% reduction in invalid clicks.

Q: What factors were most convincing?‍

For Sasa, the ability to precisely track the origin of ad clicks proved particularly beneficial.  “Spider AF’s accuracy in detecting fraud stood out immediately. On top of that, the reporting tools helped me make smarter decisions about where and how to run my ads.” 

A clear example of this came when Spider AF’s analytics revealed that, although his Google Ads campaigns were targeted specifically to his local district in Vienna, he was receiving clicks from all twenty-three districts across the city. This was particularly suspicious given the hyper-local nature of his emergency services business, where clients typically seek assistance as close to home as possible. Using the Spider AF dashboard, Sasa was able to identify and block traffic from the outlying districts—clicks that were ultimately confirmed to be coming from bots.

Impact of Implementing Spider AF

With Spider AF fully integrated, the impact was swift and measurable “Invalid clicks dropped dramatically. Suddenly, my ads were reaching real people, and I started getting meaningful conversions.” Invalid clicks have now been reduced by 90% - meaning there are nearly zero invalid clicks on his campaigns.

Q: How were your CPA and CVR affected?

His cost per acquisition now sits at around €12 - a comfortable amount, as his services run between €150 and €200. “They improved a lot.”

Q: And previously?

“I don’t have the exact numbers right now—but I can say for sure that I was wasting a big chunk of my budget.”

Now, his campaigns are delivering consistent conversions that he finds entirely satisfactory. “It’s manageable, it’s consistent, and it’s no longer burning through my budget”.

He’s even begun scaling up again. “After seeing the improvement, I launched three new campaigns this week to test other areas.”

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📊 Fraud Data Snapshot (March 24–April 07):

• March 25: 30 paid clicks, 100% fraudulent
  
  
• March 26: Shift to bot activity using rotating IP ranges
  
  
• March 28: After aggressive blocking, 85% of clicks still flagged as invalid, but conversions began to stabilize

Q: Moving forward, what benefits or improvements do you hope to see?

“My main focus is scaling up without letting the fraud creep back in. So far, things are looking good.”

Looking Ahead

With ad fraud now under control and campaign performance on the rise, Aufsperrer24 is well-positioned to continue growing with greater confidence. As the business moves forward, Sasa shared a few thoughts on what’s working well with Spider AF—and what could make it even better.

Q: Which part of Spider AF or our support do you find most valuable?

“The automated fraud detection and blocking is a game-changer. Plus, the insights it provides help me fine-tune my targeting.”

Q: Any features you’d like to see added?

“A mobile-friendly version would be useful, since it can be hard to access the dashboard website on mobile.”

Q: How likely are you to recommend Spider AF?

“Ten out of ten.”

Q: Any other challenges you’d like support with?

“For now, fraud is my main concern. With that under control, I can focus more on refining my campaign strategy.”

Q: Anything else you’d like to share?

“No, nothing else - thank you for having me.”