Digital Marketing Agency

How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

After blocking 2,771 fraudulent clicks and saving $9,823 in wasted ad spend, Maley Digital saw their conversion rate soar by 737%.

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https://maley.digital/

Industry

Digital Marketing Agency

Company Url

https://maley.digital/

Region

Chester, UK

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The Challenge

Budget disappearing with nothing to show for it

MOTA's performance team noticed their cost-per-install was rising sharply — but installs weren't converting to active users. Something was eating their budget.

Google Ads campaigns showing high install volume with near-zero in-app activity
Meta click-through rates inflated by what appeared to be bot traffic
Internal attribution data was inconsistent — impossible to identify the source
Monthly ad spend growing without corresponding business results
Manual IP blocking too slow and too narrow to make a meaningful impact

Why Spider AF

The only platform built specifically for ad fraud detection

MOTA needed more than a generic analytics tool. They needed a system that understood how click fraud works in performance marketing — and could stop it in real time.

Real-time invalid traffic detection

Spider AF monitors every click and impression in real time, flagging bot traffic, click farms, and abnormal patterns the moment they appear — before they drain more budget.

Direct Google & Meta integration

Native integrations with both platforms allow Spider AF to feed exclusion lists back automatically — no manual uploads, no lag between detection and action.

Transparent fraud reporting

Detailed dashboards give MOTA's team clear evidence of exactly what was fraudulent, how much it cost, and proof of savings — making it easy to justify the ROI internally.

The Approach

From blind spots to full visibility in four steps

Connect & audit

MOTA connected their Google Ads and Meta accounts to Spider AF in under 30 minutes. Spider AF immediately began pulling historical click data to establish a baseline — surfacing patterns that had gone unnoticed for months.

Identify fraud sources

The platform identified three distinct fraud vectors: click farms targeting their branded keywords on Google, bot-generated clicks on Meta video ads, and a network of spoofed apps generating fraudulent impressions.

Deploy exclusion rules

Spider AF automatically pushed IP exclusion lists and audience exclusions to both platforms. Rules were updated daily, keeping pace with evolving fraud patterns without requiring manual intervention from the MOTA team.

Monitor & optimise

With clean traffic data flowing in for the first time, MOTA's team could make genuine optimisation decisions. Bid strategies, audience targeting, and creative allocation all improved — because the underlying data was finally trustworthy.

The Results

Campaign performance before & after Spider AF

Valid installs rose while overall spend held steady — a direct result of eliminating fraudulent traffic from the media mix.

Monthly cost-per-install trend (JPY)

Before Spider AF After Spider AF

Pre-deployment average: ¥2,840 / install Post-deployment average: ¥940 / install

"We knew something was wrong, but we had no way to prove it. Spider AF gave us the evidence we needed — and then fixed the problem automatically."

Takeshi Yamamoto

Head of Performance Marketing, MOTA

The Outcome

Clean data. Real results. Confidence restored.

Six months after deployment, MOTA's performance marketing operates on a foundation of trusted data — and their results speak for themselves.

With invalid traffic eliminated, MOTA reallocated ¥2.4 million in previously wasted budget to high-performing placements, tripled their ROAS on Google Ads, and built the internal case to double their digital ad investment in the following fiscal year.

Frequently Asked

Questions about Spider AF for performance marketing

How quickly can Spider AF detect click fraud after integration?

Spider AF begins flagging suspicious patterns within hours of connecting your ad accounts. Most customers see their first actionable fraud report within 24–48 hours, and automated exclusion rules take effect immediately once confirmed.

Does Spider AF work with both Google Ads and Meta Ads simultaneously?

Yes. Spider AF has native integrations with Google Ads, Meta Ads, and many other major ad platforms. Exclusion lists and audience blocks can be pushed to all connected platforms simultaneously from a single dashboard.

Will blocking fraudulent traffic reduce our reported impression/click volume?

Yes — and that's the point. Raw numbers will decrease, but your real metrics (genuine installs, conversions, ROAS) will improve because your budget is now reaching actual humans. Spider AF's reporting helps you explain this shift to stakeholders clearly.

Can we use Spider AF for app install campaigns specifically?

Absolutely. Spider AF is particularly effective for app install campaigns, where fraudulent traffic patterns (such as install farms and click injections) are most prevalent. The platform includes dedicated detection models tuned for mobile app marketing.

Is there a minimum spend required to benefit from Spider AF?

There's no hard minimum, but customers typically see the strongest ROI when spending ¥500,000 or more per month on digital advertising. Even at lower budgets, the data-quality improvements can meaningfully change optimisation decisions.

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How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

September 13, 2024

How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

After blocking 2,771 fraudulent clicks and saving $9,823 in wasted ad spend, Maley Digital saw their conversion rate soar by 737%.

Table of Contents

How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

The PPC agency faced substantial challenges with click fraud affecting their and clients' campaigns. With conversion points including lead generation from sign-ups and phone calls, the prevalence of invalid click traffic led to significant budget waste and compromised campaign performance. Additionally, the agency dealt with a high volume of spam leads daily, which prompted their decision to adopt an ad fraud prevention tool.

Before adopting Spider AF, Maley Digital used an alternative anti-fraud solution that struggled with integration, leading to inconsistent fraud detection and ongoing inefficiencies. However, since transitioning to Spider AF in January 2024, both Maley Digital and their client experienced improvements in their campaigns. Over six months, Spider AF blocked 2,771 fraudulent clicks, saving $9,823.61 in potentially wasted ad spend. This case study details how Spider AF addressed these challenges and enhanced campaign efficiency.

Spider AF Blocks 43.5% of Fraudulent Clicks from Outside Target Areas

Spider AF’s continuous monitoring and advanced fraud detection capabilities enabled Maley Digital to combat emerging fraud tactics effectively. For Maley Digital’s campaigns, 43.5% of fraudulent clicks originated from non-targeted locations, while 28.1% were bot-driven. Spider AF’s geo-fencing and bot detection tools efficiently intercepted these invalid clicks.

Maley Digital also implemented Spider AF's detection on their client's campaigns, where it was identified that 57.6% of fraudulent clicks were bot-related, 21.3% came from data centers, and 20% involved geo-masking. Spider AF’s advanced algorithms, including updated data center IP blocking and geo-unmasking, successfully blocked these fraudulent clicks, protecting the client's ad spend.

Consistent Monthly Improvement in CVR and CPA

From January to July 2024, the impact of Spider AF on Maley Digital’s campaigns was notable. The agency successfully blocked 369 fraudulent clicks, resulting in $2,716.81 in saved ad spend. Their client experienced even more significant benefits, with 2,402 fraudulent clicks blocked and $7,106.80 saved. In total, 2,771 fraudulent clicks were intercepted, leading to a combined saving of $9.8K in ad costs.

Beyond cost savings, Spider AF’s influence extended to key performance metrics. Since integrating the tool, Maley Digital observed a marked improvement in their campaigns' cost per acquisition (CPA), which dropped by $1,240. Additionally, the conversion rate (CVR) improved by 737%, reflecting the higher quality of traffic reaching their ads. Although the cost per acquisition (CPA) also improved, the standout benefit was the reduction in fraud leads, which has greatly enhanced customer satisfaction and strengthened client relationships.

Spider AF didn’t just protect Maley Digital’s ad budget; it enhanced the overall effectiveness of its lead generation campaigns, proving itself as an indispensable tool in the fight against click fraud.

About The Advertiser

Maley Digital is a specialized PPC agency focused on achieving effective results and providing reliable service. Known for their straightforward approach, they aim to optimize PPC campaigns to enhance performance and meet client needs.