Singapore-based OOm Pte Ltd, a full-suite integrated performance marketing agency, faced a critical challenge: rising invalid click rates and poor-quality ad placements were threatening client ROI and brand reputation. By implementing Spider AF, OOm blocked over 143,000 fraudulent clicks and saved clients $154,200 in six months, rebuilding trust with their clients through transparent and effective digital campaigns. OOm also inspired the development of Spider AF’s Agency Dashboard — streamlining multi-client account management and reporting.

Introduction: A Commitment to Quality Growth

Could you please tell us a bit about yourself and your role at OOm?
I’m Xuan Qi Sim, SME Account Director at OOm Pte Ltd. I manage a team of account managers serving SME clients across different industries in Singapore.

Can you provide an overview of OOm, and the services you offer to your clients?
“OOm is a full-suite integrated performance marketing agency. We provide paid ads management (Google, Meta, LinkedIn, TikTok), SEO, social media content creation, and web development. We also run the OOm Institute, which offers digital marketing courses in SEO, analytics, AI, and social media — transferring our expertise to client teams.”

How would you describe the primary goal of your role?
“Our goal is to help clients grow by delivering quality leads and measurable results. Retaining clients through excellent performance is key — when they succeed, we succeed.”

But as campaigns became more sophisticated — particularly with AI-driven formats like Google PMax — OOm began facing a persistent problem: invalid clicks, poor-quality placements, and wasted ad spend.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         The Challenge: When Good Metrics Hide Bad Placements (and Clicks!)

OOm’s biggest challenge was two-fold: blocking invalid clicks, and ensuring that client campaigns appeared only on trusted, relevant sites and delivered real value.

Before partnering with Spider AF, what challenges did you experience with ad fraud?
“We were plagued by invalid leads from irrelevant regions, like Russia or the Middle East, despite geo-targeting Singapore. PMax campaigns made it worse — they delivered attractive metrics but hid placements, which included low-quality or fraudulent sites.”

How were these challenges impacting client satisfaction?
“Clients started questioning why their ads appeared on dubious sites and why they were getting irrelevant leads. Explaining and manually filtering placements was extremely time-consuming and hurt trust.”

OOm’s previous click fraud tool only covered search campaigns — not PMax or display — and required client-level approval for integration, which added unnecessary friction. Spider AF, in contrast to its competitors, is the only tool that covers all campaign types and networks, protecting against both invalid clicks and fraudulent ad placement. 

The Solution: Finding the Right Partner

After evaluating several options, OOm chose Spider AF for its ability to block fraud in PMax and display campaigns.

What factors led you to choose Spider AF?
“Spider AF’s coverage of PMax and display was the deciding factor. Other tools we reviewed were up to 3–4x more expensive.”

How was the implementation process?
“It was smooth and much simpler than our previous tool. We didn’t need separate client approvals; we could connect accounts directly and start protecting campaigns immediately.”

What stood out during the early stages?
“The transparency, ease of use, and responsive support via Slack really impressed us.”

Results & Impact: Rebuilding Trust‍

In just six months, OOm blocked over 143,947 fraudulent clicks, maintained an average invalid rate of 3.73%, and saved clients approximately $154,200 USD in ad spend, with monthly savings reaching $30,100 USD by June 2025.

Monthly cost savings from blocked ad fraud (USD), January–June 2025 after Spider AF integration:

‍

How have these results impacted your operations and clients?
“We’ve seen a significant drop in client complaints about invalid leads and dubious placements. ‘No news is good news’ — clients stopped raising these issues, which shows their trust has improved.”

How has working with Spider AF impacted brand integrity?
“Clients feel more confident trying newer campaign types like PMax when we assure them we have fraud protection in place.”

What feedback have you heard from clients?
“Even if they don’t mention Spider AF directly, their reduced complaints and ongoing retention tell the story.”

The Spider AF dashboard also became a valuable reporting tool. “We use the campaign-level breakdowns to show clients how fraud is being blocked. It reassures them that even on PMax, their budget is protected,” said Xuan Qi.

Innovation Together: The Agency Dashboard

OOm’s feedback on multi-client management directly inspired Spider AF to develop the Agency Dashboard — a suite of features tailored to agencies.

How has the Agency Dashboard improved your workflow?
“The ability to self-serve by adding accounts ourselves and quickly creating integrations has saved us time and reduced back-and-forth. We can onboard new clients quickly and spot integration gaps without waiting for support.”

OOm now uses the Dashboard as part of its unique selling proposition. “Our sales team feels more confident promoting OOm as a forward-thinking agency with proprietary fraud protection. It’s become part of our pitch deck,” Xuan Qi added.

What improvements would you still like to see?
“We’d like the ability to delete accounts ourselves and have better alerts for incomplete integrations — which Spider AF is already working on.”

Looking Ahead

How do you plan to continue leveraging Spider AF?
“We’ll keep using it to protect budgets as Google and others roll out new AI-driven ad formats.”

Which part of Spider AF or its support do you find most valuable?
“The combination of an effective platform and responsive support via Slack makes a big difference.”

How likely are you to recommend Spider AF?
“8/10 — it’s effective and easy to use, though best suited for businesses with sufficient ad spend to justify the investment.”

Any areas where you’d like help in the future?
“In-app fraud on Meta remains a big challenge and could be a focus for future innovation.”

Closing Thoughts

For OOm, Spider AF has delivered more than fraud prevention; it has protected client brand integrity, improved campaign performance, and strengthened trust.

“Spider AF enables us to ensure campaigns drive legitimate conversions and appear in high-quality placements, while saving ad spend. The Agency Dashboard has made managing multiple clients faster and easier, and our partnership helps us position ourselves as leaders in the market,” concludes Xuan Qi.

‍

To learn more about Oom Pte Ltd.’s services, click the link here for their website: https://www.oom.com.sg/

‍