DSP stands for demand-side platform, an important technology used in digital advertising. A DSP is a platform that allows advertisers and agencies to buy advertising inventory from a range of publishers and ad exchanges in an automated way.
Some key things to know about DSPs in advertising:
So in short, demand-side platforms are integral to modern digital advertising campaigns, providing software for automating and optimizing large-scale media buying, advanced targeting, and in-depth analytics across a wide range of inventory sources and ad formats. The automation DSPs enable is essential for cost-efficient and powerful ad campaigns.
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