How Kanro Reduced Resale Fraud by 50% with Spider AF

Introduction

Kanro Co., Ltd., a long-established Japanese confectionery company best known for its iconic Kanro Candy, has continued to innovate since its founding. Today, Kanro offers products such as throat lozenges and gummies while also pursuing sustainability initiatives, new business ventures, and international expansion.

But with success came challenges. As demand surged, Kanro faced resale abuse: fraudsters creating multiple accounts to buy in bulk and resell popular items at inflated prices. This not only strained internal operations but also frustrated genuine customers who couldn’t get the products they wanted.

To tackle this problem, Kanro turned to Spider AF’s resale protection tool. Here’s how they cut fraudulent cancellations in half and restored customer satisfaction.

The Challenge: Persistent Resale Abuse

Kanro’s EC team encountered frequent cases of the same individuals creating multiple accounts to purchase resale quantities of popular products. Fraudsters used clever tricks like mixing hiragana, katakana, and Roman characters to bypass detection.

The internal process relied on manual checks of order information, a task involving thousands of orders per day. This approach was exhausting, error-prone, and risky. Staff worried about mistakenly canceling legitimate customer orders, which could lead to complaints and damage trust.

At the same time, resale tactics were becoming increasingly sophisticated, making it clear that manual monitoring alone wasn’t enough.

Why Kanro Chose Spider AF

Kanro first learned about Spider AF from a consultant who advised, “If you want to counter resale, this is the tool to use.”

At the time, the team wasn’t even aware that such tools existed. After a product demo, they realized Spider AF could automate what was once an overwhelming manual process. While initially hesitant, the growing volume of data convinced them to adopt the solution to reduce workload and improve accuracy.

Results: 50% Reduction in Fraudulent Cancellations

Within just two months of implementation, Kanro saw significant improvements:

• 50% reduction in cancellations due to resale violations
  
• Sharp decrease in fraudulent orders detected
  
• Noticeable deterrent effect on resale buyers targeting the EC site
  
  

Perhaps most importantly, customer sentiment improved. During the resale peak, reviews were often negative, but after introducing Spider AF, positive reviews increased, reflecting higher customer satisfaction.

Easy-to-Use Dashboard and Support

Kanro also praised Spider AF’s intuitive dashboard, highlighting these features:

• Quick overview by date range
  
• Summaries by detection type that show emerging resale trends
  
• Clear breakdown of valid vs. invalid conversions
  
  

Onboarding support was another plus; Spider AF’s customer success team provided detailed guidance, making the transition smooth and efficient.

Looking Ahead: Strengthening Customer Trust

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Kanro plans to continue strengthening initiatives around customer acquisition, repeat purchases, brand development, and fan engagement. At the same time, resale prevention remains a key priority.

By ensuring genuine fans can always access products, Kanro reinforces its position as a brand customers actively want to choose; not just because they can buy it, but because they truly value it.

Conclusion: Protecting Products, Brand, and Customers

Kanro’s story highlights how resale abuse can harm both business operations and customer satisfaction. By implementing Spider AF, the company not only halved fraudulent cancellations but also strengthened its brand trust.

If your business is struggling with resale abuse or wants to protect against fraudulent purchases, Spider AF can help.

👉 Start your free trial of Spider AF today and safeguard your brand: Sign Up Here

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