IP-based protection is a key component of our ad fraud prevention strategy. It primarily relies on a combination of factors, including our extensive data collection and analysis. We assess the conversion activity from specific IPs in various countries/regions on shopping sites. If we detect suspicious patterns, such as a high volume of clicks with little to no meaningful conversion activity, we flag those IPs as potential sources of ad fraud. Our system continuously learns and adapts to new data to improve its accuracy.

‍