KDDI Web Communications: Tackling Ad Fraud with Limited Resources

KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.
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However, they faced a significant challenge with ad fraud. In this use case, we interviewed Mr. Takashi Yoshida and Ms. Quan Jinji on their adoption of Spider AF and the positive impact it had on their marketing efforts. Join us as we uncover their journey and the promising prospects that lie ahead. 

As a company operating within the competitive landscape of the advertising industry, maximizing advertising effectiveness is crucial to our success. We strive to allocate our advertising budget efficiently and continuously improve ad performance. However, like many businesses, we were unaware of the looming threat of ad fraud and its detrimental impact on our marketing strategies.

Enter Spider AF, an ad fraud prevention solution that caught our attention during a webinar. Intrigued by its promise of safeguarding our advertising expenses, we decided to conduct a trial and what we discovered then was eye-opening.

Eye-Opening Trial Results

Within just 30 days, we experienced a staggering 3.45% ad fraud rate, resulting in wasted ad budget. Invalid access, data center traffic, and bot activity were distorting our ad performance measurements, hindering our decision-making process. Moreover, we realized that our ads were being displayed in numerous placements that were not only ineffective but also posed a risk to our brand's reputation.

555 instances of invalid access was detected during the trial phase. This surpassed expectations with a high 3.45% of the total, indicating the substantial impact of ad fraud.
Breakdown of invalid access in display advertising during the trial period. Access from bots and data centers creates noise in ad performance.
Breakdown of low quality placements where ads were served.

Motivated by these trial results, we swiftly implemented Spider AF. This cost-effective solution not only improved our ad performance but also allowed for optimal allocation of our ad budget. The automated nature of Spider AF relieved us from additional workload, making it a truly invaluable asset to our in-house operations.

Boosting Conversion Rates with Spider AF

The impact of Spider AF was also remarkable. Our conversion rate (CVR) increased by up to 26% after implementation, even with a reduced ad budget. We were able to identify and address the fraudulent clicks that hindered our advertising operations, leading to more efficient marketing campaigns.

Spider AF's user-friendly dashboard provided us with comprehensive insights into ad fraud, allowing us to share and communicate within our company. This visual representation of fraud occurrence and trends helped us understand the extent of the problem and the importance of robust ad fraud countermeasures.

Commitment to Ad Fraud Countermeasures

Looking ahead, we recognize that ad fraud countermeasures require continuous vigilance. While Spider AF has already proven its value, we are committed to ongoing usage to further increase our CVR and protect our ad budget. We encourage other companies to proactively investigate their vulnerability to ad fraud and consider implementing ad verification tools like Spider AF to safeguard their advertising investments.

Spider AF has empowered us to tackle ad fraud head-on, ensuring that our advertising efforts are not only effective but also free from fraudulent activity. With its automated operations and actionable insights, Spider AF has become an indispensable tool in our quest to get the best performance out of our ad campaigns.