Travel Standard Japan Co., Ltd. specializes in European and international travel for Japanese clients, offering high-quality, customized travel packages to suit individual customer needs. In this interview, we spoke with Mr. Yoshizawa, who singlehandedly manages the company’s marketing, about the background behind implementing Spider AF, the results it brought, and his future outlook for ad operations.
— Could you briefly describe your role?
I manage all digital advertising in-house. In addition, I’m also responsible for managing our official LINE account and planning our site renewal. My overall goal is to build a system that enhances LTV (Lifetime Value) through the flow of “new acquisition ⇒ purchase/experience ⇒ LINE integration ⇒ repeat purchase.”
I had never handled ad operations before and started completely self-taught. I gathered information from various media and kept running tests. Eventually, results started to follow, so I began increasing our ad budget and expanding to more platforms.
— That’s impressive—especially since you started from scratch!
It definitely didn’t go smoothly at first, but by doing my own research and continuously testing, I gradually began to see success.
During the COVID period, due to limited internal resources, we relied on an agency for a while. But now we’ve fully shifted to in-house operations. Managing things ourselves has made it easier to rapidly improve our initiatives.
— Were there any challenges before implementing Spider AF?
At first, I had absolutely no knowledge of ad fraud—honestly, I wasn’t even aware it existed.
— What made you aware of ad fraud and its risks?
I came across an article on MarkeZine about a “P-MAX fraud detection service.” Since a large portion of our spend goes to P-MAX campaigns, reading that made me wonder, “Are we being affected without realizing it?” That sparked my concern. I then looked into ad fraud on my own, spoke with several vendors, and concluded that it was something we needed to address.
— What was your impression when Spider AF was introduced?
The representative explained the basics of ad fraud in a very clear and accessible way, so I felt that it was a beginner-friendly tool. I also appreciated the “free ad fraud diagnostic” available before committing. In the past, I had tried another external tool that didn’t produce any results, so being able to evaluate things beforehand was a huge plus.
— What made you decide to go with Spider AF?
I felt reassured by the fact that support continues even after the contract is signed—from implementation assistance to customer success support. That played a big role in my decision. Also, the low entry cost (starting at ¥30,000/month) made it very accessible and attractive.
Ad Fraud Revealed by the Free Diagnostic
Because ad fraud is hard to detect, the first thing I wanted was visibility.
The free diagnostic showed trends of fraudulent traffic, especially in Google P-MAX campaigns. I was shocked by how much damage we were actually taking.
There were many fraudulent conversions via P-MAX, and I realized that if left alone, we’d continue wasting ad spend. Since I manage operations alone, it’s especially important to have protective systems in place.
▼ Results of the Free Diagnostic
— What kind of results have you seen after implementation?
A few months after adopting Spider AF, we adjusted our Google Ads delivery strategy and continued improving our operations. Most recently, we’ve seen higher quality traffic and a positive trend in conversion value.
Our team has also commented that “the quality of conversions has improved,” which goes to show that the benefits of ad fraud protection are being felt not just in numbers, but in day-to-day experience.
— What are your plans going forward?
I want to manage ROI and ROAS with precision for each ad, and move toward more strategic operations.
Eventually, I’d like to strengthen ad fraud prevention across other platforms like Criteo and RTB House, and aim for optimization based on ROI. I also have clear expectations for Spider AF’s features—like placement category suggestions and fraud trend reporting.
A tool like Spider AF is essential in categories like manga and gaming, where ads can appear in unintended placements.
Auto-distributed ads like P-MAX are particularly opaque, making it easy to overlook fraudulent CVs or unnecessary clicks. That’s why I believe data visualization tools like Spider AF are crucial.
We’ll be sure to contact your company when planning our next overseas trip.
Thank you very much for your time and for participating in this interview!
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