Digital Marketing Agency

Fraudulent Click Rate Cut by 62% on Google Search Campaigns

By blocking 883 fraudulent clicks, Wilson PC's invalid click rate fell from 7.91% to 2.97%, recovering nearly $48,000 in ad spend for reinvestment in legitimate traffic.

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https://www.doubleupmarketing.com/

Industry

Digital Marketing Agency

Company Url

https://www.doubleupmarketing.com/

Region

Alpharetta, Georgia, US

Spider AF Product

$47,963 saved in ad spend

3× ROAS improvement

14 days Time to first insight

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The Challenge

Budget disappearing with nothing to show for it

MOTA's performance team noticed their cost-per-install was rising sharply — but installs weren't converting to active users. Something was eating their budget.

Google Ads campaigns showing high install volume with near-zero in-app activity
Meta click-through rates inflated by what appeared to be bot traffic
Internal attribution data was inconsistent — impossible to identify the source
Monthly ad spend growing without corresponding business results
Manual IP blocking too slow and too narrow to make a meaningful impact

Why Spider AF

The only platform built specifically for ad fraud detection

MOTA needed more than a generic analytics tool. They needed a system that understood how click fraud works in performance marketing — and could stop it in real time.

Real-time invalid traffic detection

Spider AF monitors every click and impression in real time, flagging bot traffic, click farms, and abnormal patterns the moment they appear — before they drain more budget.

Direct Google & Meta integration

Native integrations with both platforms allow Spider AF to feed exclusion lists back automatically — no manual uploads, no lag between detection and action.

Transparent fraud reporting

Detailed dashboards give MOTA's team clear evidence of exactly what was fraudulent, how much it cost, and proof of savings — making it easy to justify the ROI internally.

The Approach

From blind spots to full visibility in four steps

Connect & audit

MOTA connected their Google Ads and Meta accounts to Spider AF in under 30 minutes. Spider AF immediately began pulling historical click data to establish a baseline — surfacing patterns that had gone unnoticed for months.

Identify fraud sources

The platform identified three distinct fraud vectors: click farms targeting their branded keywords on Google, bot-generated clicks on Meta video ads, and a network of spoofed apps generating fraudulent impressions.

Deploy exclusion rules

Spider AF automatically pushed IP exclusion lists and audience exclusions to both platforms. Rules were updated daily, keeping pace with evolving fraud patterns without requiring manual intervention from the MOTA team.

Monitor & optimise

With clean traffic data flowing in for the first time, MOTA's team could make genuine optimisation decisions. Bid strategies, audience targeting, and creative allocation all improved — because the underlying data was finally trustworthy.

The Results

Campaign performance before & after Spider AF

Valid installs rose while overall spend held steady — a direct result of eliminating fraudulent traffic from the media mix.

Monthly cost-per-install trend (JPY)

Before Spider AF After Spider AF

Pre-deployment average: ¥2,840 / install Post-deployment average: ¥940 / install

"We knew something was wrong, but we had no way to prove it. Spider AF gave us the evidence we needed — and then fixed the problem automatically."

Takeshi Yamamoto

Head of Performance Marketing, MOTA

The Outcome

Clean data. Real results. Confidence restored.

Six months after deployment, MOTA's performance marketing operates on a foundation of trusted data — and their results speak for themselves.

With invalid traffic eliminated, MOTA reallocated ¥2.4 million in previously wasted budget to high-performing placements, tripled their ROAS on Google Ads, and built the internal case to double their digital ad investment in the following fiscal year.

Frequently Asked

Questions about Spider AF for performance marketing

How quickly can Spider AF detect click fraud after integration?

Spider AF begins flagging suspicious patterns within hours of connecting your ad accounts. Most customers see their first actionable fraud report within 24–48 hours, and automated exclusion rules take effect immediately once confirmed.

Does Spider AF work with both Google Ads and Meta Ads simultaneously?

Yes. Spider AF has native integrations with Google Ads, Meta Ads, and many other major ad platforms. Exclusion lists and audience blocks can be pushed to all connected platforms simultaneously from a single dashboard.

Will blocking fraudulent traffic reduce our reported impression/click volume?

Yes — and that's the point. Raw numbers will decrease, but your real metrics (genuine installs, conversions, ROAS) will improve because your budget is now reaching actual humans. Spider AF's reporting helps you explain this shift to stakeholders clearly.

Can we use Spider AF for app install campaigns specifically?

Absolutely. Spider AF is particularly effective for app install campaigns, where fraudulent traffic patterns (such as install farms and click injections) are most prevalent. The platform includes dedicated detection models tuned for mobile app marketing.

Is there a minimum spend required to benefit from Spider AF?

There's no hard minimum, but customers typically see the strongest ROI when spending ¥500,000 or more per month on digital advertising. Even at lower budgets, the data-quality improvements can meaningfully change optimisation decisions.

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Fraudulent Click Rate Cut by 62% on Google Search Campaigns

July 16, 2024

Fraudulent Click Rate Cut by 62% on Google Search Campaigns

By blocking 883 fraudulent clicks, Wilson PC's invalid click rate fell from 7.91% to 2.97%, recovering nearly $48,000 in ad spend for reinvestment in legitimate traffic.

Table of Contents

Introduction

Since the integration, Spider AF has blocked 883 fraudulent clicks, saving Wilson PC a substantial $47,963 in ad spend. This led to a significant reduction in the invalid click rate on Google Search Campaigns, dropping from 7.91% to 2.97% by May 2024.

Read our interview with Darrius Garrett to learn in-depth how Spider AF's partnership safeguarded Wilson PC’s advertising budget and enhanced its digital marketing strategy.

Question: Could you introduce yourself and your company?

Darrius: I'm Darrius Garrett, the head of Double Up Marketing Group. We primarily work with personal injury lawyers, local businesses, and e-commerce brands, focusing on Google Ads and SEO. We partnered with Spider AF to tackle click fraud and prevent unnecessary ad spend.

Optimizing Cost Per Case: A Strategic Acquisition Approach

Question: Could you tell us more about your marketing efforts and What KPIs you track?

Darrius: Absolutely. Wilson PC is a personal injury law firm, so Google Ads is perfect for reaching clients involved in car accidents. We use Performance Max campaigns, demand generation campaigns, and search campaigns. Although we avoid the Display Network, some click fraud still slips through, which is where Spider AF steps in to protect our accounts.

We focus on cost per case, which is crucial in the legal industry. While our cost per lead might be $300, it often takes four leads to convert into a case. So, our main KPI is how much we spend per case. This approach helps us gauge the true performance of our campaigns and manage our budgets effectively.

Question: How do you track these cases, especially given Google Ads' limitations?

Darrius: We track call events and set a buffer of 240 seconds for call conversions in Google Ads. Calls lasting less than this are not counted as conversions. We also use our CRM to book clients and cases at the end of each period.

Combatting Fraudulent Leads & Recovering Lost Ad Spend

Question: Were you aware of ad fraud before using Spider AF?

Darrius: Yes, I was familiar with it from working with another partner in the market. I transitioned to Spider AF after realizing its value, especially after meeting at LeadsCon in Vegas. Spider AF has since helped us save a significant amount of money.

Question: What prompted you to reach out to Spider AF initially?

Darrius: We were facing a high volume of fraudulent clicks and irrelevant form fills, especially from Performance Max campaigns. Spider AF helped us reduce this spam significantly, saving us thousands in ad spend.

Immediate Impact: Spider AF Saves $10K in First Month

Question: Could you comment on the cost savings Spider AF has provided?

Darrius: Personal injury keywords are expensive, sometimes $350 per click. Spider AF saved us around $10,300 in November and about $3,900 in April, which is incredible. This saved capital can now be invested in legitimate clicks, making Spider AF a no-brainer for us and our clients.

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Question: Are you satisfied with the reduction in invalid clicks?

Darrius: Absolutely. We've seen more than a 50% decline in invalid clicks. The goal is to get to zero, but I'm very happy with the progress.

Feedback and Features

Question: Any feedback or additional features you'd like to see?

Darrius: I'm currently very satisfied. I appreciate the new placement exclusion capability and will discuss it with my clients.

Spider AF’s solutions have been a game-changer for Wilson PC and Double Up Marketing Group, demonstrating the critical role of ad fraud prevention in achieving high-performance results and maximizing ROI. For performance marketers and digital advertisers, integrating Spider AF can lead to substantial savings and improved campaign outcomes. Discover how Spider AF can transform your advertising efforts and protect your budget from fraud.

About the Advertiser:

Double Up Marketing Group is a strategic growth partner dedicated to driving revenue and performance through SEO and PPC digital marketing. They enhance value by increasing impressions, clicks, and calls. Recognizing that each partner defines value differently, Double Up Marketing Group tailors bespoke strategies and plans to achieve each partner's unique goals. Their client, The Wilson PC is a personal injury law firm located in the Metro Atlanta area. Our law firm is comprised of experienced personal injury trial attorneys that represent clients in car accidents & truck accidents, slip and falls and more. They are committed to providing justice for victims of negligence throughout Georgia.

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Fraudulent Click Rate Cut by 62% on Google Search Campaigns

Budget disappearing with nothing to show for it